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What we have learned running outbound sales and performance marketing for B2B companies, written up so your team can use it.
Outbound Frameworks
Outsourced SDR (SDR as a service): how it works, what it costs, and when it fails
Outsourced SDR teams can fill a pipeline or burn a quarter. Here is what the model includes, how it is priced, and how to tell a system from a seat.
David Herendi
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11
min read
Market Reports
Lead generation for IT services companies: the market report
Most IT services firms grow on referrals until referrals stall. This report covers who buys, where to find them, and how to build an outbound program around them.
David Herendi
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13
min read
Outbound Frameworks
Outbound sales: the multichannel playbook
Outbound works when six parts work together. This playbook walks through each one and shows what good looks like.
David Herendi
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16
min read
Outbound Frameworks
Cold email follow-up: how many, how far apart, and what to write
The first email wins the most replies of any single step, but in a four-email sequence the follow-ups can bring in more. Here is how many to send, how to space them and what each should add.
David Herendi
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10
min read
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